When one of our childcare clients switched from printed newsletters to personalized emails, their parent inquiries tripled in the first month. This simple shift in communication made a significant impact.
Over the years, we’ve found that childcare centres across the Lower Mainland thrive using email marketing to stay connected with parents. Your centre can build stronger relationships with current families through customized messages and timely updates while attracting new ones. Our email strategies help you share what matters most – your dedication to children’s growth and learning.
Let’s look at how we can help your centre use email marketing to connect with more local families and fill your enrollment spots.
Building Your Email List
At Childcare Boost Marketing, we believe building an email list is essential for a successful email marketing strategy for childcare centres. Your current families are your best starting point, as they already trust your care and will most likely engage with your emails. We recommend implementing multiple touchpoints to gather parent emails, ensuring you have permission to communicate with them regularly.
Here’s how we help you build and grow your email list:
- Create welcoming sign-up forms on your website and include email collection in your enrollment paperwork
- Place a tablet at your front desk for quick parent signups during drop-off and pick-up times
- Offer valuable resources like parenting guides or child development tips in exchange for email signups
- Send current families a referral link they can share with other parents in their network
Daycare Content and Email Personalization

Personalized emails are a powerful way to build trust and keep families engaged with your centre. By segmenting your email list, you can send customized messages based on a child’s age or family needs, making communication more meaningful and relevant. Personalized touches, such as using a child’s name or highlighting upcoming events, show parents you value their connection.
Branded templates maintain a consistent and polished look, reinforcing your center’s identity.
Here’s how personalized email content can benefit your centre:
- Customized updates and program reminders for different age groups
- Personalized messages that make families feel heard and valued
- A consistent design that reinforces your centre’s image and professionalism
Types of Childcare Email Campaigns

Effective email campaigns are key to building strong connections with families. We create three types of emails: promotional ones to share events and updates, nurturing sequences for new subscribers to build trust, and transactional emails to confirm enrollments or tours. Each is designed to meet local families’ needs, helping them feel part of our community.
Promotional emails keep families engaged with center activities by:
- Announcing upcoming events and special programs
- Sharing seasonal activities and celebrations
- Introducing new programs or services
Nurturing sequences help guide families from interest to enrollment with:
- Welcome messages that share your center’s values
- Educational content about child development
- Parent testimonials and success stories
Transactional emails ensure smooth communication for:
- Tour confirmations and reminders
- Enrollment process updates
- Parent-teacher meeting schedules
Benefits of Email Marketing

Email marketing transforms how childcare centres connect with families, offering a direct line of communication that enhances parent engagement while saving valuable staff time. When used effectively, email becomes more than just a messaging tool; it’s a bridge between your centre and your families.
- Automate administrative tasks like tour scheduling and enrollment paperwork
- Share classroom photos and daily activities that keep parents connected
- Deliver monthly newsletters and event updates without adding to the staff workload
- Build stronger relationships through consistent, personalized communication
- Track parent engagement and identify areas for improvement
Questions Often Asked
How Often Should Emails Be Sent to Avoid Overwhelming Parents?
We recommend sending emails once a week to prevent overwhelming parents. Regular weekly updates keep communication steady without overloading inboxes, fitting well with educational topics and building trust.
Can Email Marketing Improve Parent-Teacher Communication?
Yes, email marketing can improve parent-teacher communication by sharing updates, highlighting achievements, and inviting feedback, helping to build trust and engagement through consistent, personalized messages that keep parents informed and connected to their child’s education and care.
How Do I Handle Unsubscribes Without Harming My Center’s Reputation?
We handle unsubscribes by respecting families’ preferences, gathering feedback through our preference center, and refining our content to better serve you. This approach helps us maintain trust and keep our communications meaningful and relevant.
Are There Templates Designed Specifically for Childcare Email Campaigns?
Yes, we create and use custom templates for childcare email campaigns. Our templates include drag-and-drop editors and personalization options to help you maintain a consistent brand and engage families effectively, saving you time while enhancing your professionalism.